..:: Portfolio Wouter Vanhaeren - Art Direction / Concept Design ::..

Hello SAN Accent!

Link: Hello Amsterdam Showreel
Client: Vodafone
Date: 2009
Job: Concept and Art Direction

Vodafone

Hello SAN Accent!

The ‘Hello Vodafone’ campaign won a SAN Accent!

Target of this campaign was to promote the introduction of the new headquarter of Vodafone in Amsterdam. We created a brand strategy called: The Hero (Vodafone) meets the Rebel (Amsterdam). We did this just by saying ‘HELLO’ to specific Amsterdam icons like; the Vondelpark, Anne Frank House, Paradiso, Leidseplein, etc.

Link: Check out the Vodafone 'Hello Amsterdam' showreel here

Next year you'll discover...

Link: Go to the film blog
Client: Personal work
Date: 2009
Job: Screenwriting

Personal work

Next year you'll discover...

Currently working hard on our debute film, together with Merlijn van Vliet and Hugo Keijzer.
We won't tell you the details yet, but ofcourse we'd like to tease you a little with the result of our hard work.

Our film tells the story of five anti-heroes. A young stewardess, a frustrated Thaibox champion, a very random and divorced man, a loaded television producer and a member of a arrest team with a weak mind. They all choose surprisingly often for themselves in difficult situations. Initially you think the stories have nothing to do with each other, but there is one very unexpected binding factor between all characters and stories.

Link: Check our film blog here for production updates

Lay’s Join the Picnic!

Link: Play Lay's Join the Picnic
Client: Lays
Date: 2009
Job: Concept and Art Direction

Lays

Lay’s Join the Picnic!

My first online campaign for Red Urban: Lay’s Join the Picnic!
All blood, sweat and tears are shared with my partner in crime, Merlijn van Vliet.

Lay’s Join the Picnic is an interactive game at Hyves.nl.
In 60 seconds, you'll have to find your Hyves friends in the park. If you manage, you're entitled to win one of the 4000 XXL Lay's Picnic Blankets or tickets for Picnic in the Park, including a meet and greet with Gabriella Cilmi & Novastar.

The Join the Picnic campaign includes:

- A few million URL’s on all chipsbags of Lay’s chips
- Television Commercials with a tag on call to action to play the online game
- P.O.S.
- online advertising on Hyves and MSN
- A standalone version of the Hyves game at Lays.nl

Link: Play the game and win!

ON YOUR MARK Day

Link: Check the On Your Mark Reel
Client: Mitsubishi Motors Europe
Date: 2008
Job: Concept and Art Direction

Mitsubishi Motors Europe

ON YOUR MARK Day

29th of November 2008

The Mitsubishi On Your Mark campaign was closed with a grand finale. It ended with a one pan-European delivery event across Europe. We delivered 34 cars on different locations in Europe. Helicopters circled above the European countries to drop a brand new car. Trucks with new Mitsubishi's drove across the continent. People could follow the event live via the onyourmark.eu website. The lucky ones received their new Mitsubishi right on their mark! On the picture above you can see the delivery of a Lancer Sportback on the mark of a Dutch winner.

The On Your Mark campaign:
Win a new Mitsubishi delivered ON YOUR MARK!”
We asked people to mark a landing zone in their country of residence on www.onyourmark.eu, using a digital map. After leaving their personal data and e-mail address they were already in a competition to win an all-new Mitsubishi. By uploading a photo or video, people had the chance to win extra prizes for ‘most creative mark’. The campaign was rolled out in 12 European countries.

The Japanese Gameshow you'll find elsewhere in my portfolio was the viral element in this campaign.

Link: Watch the On Your Mark showcase here

New Job: Creative team at Red Urban

Link: www.redurban.com
Client: Red Urban
Date: 2008
Job: Yes, a brand new one!

Red Urban

New Job: Creative team at Red Urban

I’m happy to announce that I have a new job! Together with Merlijn van Vliet I will start as creative team at Interactive Advertising Agency Red Urban Amsterdam, starting on February 1st 2009.
Red Urban Amsterdam is part of Etcetera / DDB Worldwide.

After 4 great years at LBi OER the time has come to hunt for new challenges, find new opportunities and move into a fresh environment. Let's kick some new asses!

Link: www.redurban.com

On Your Mark Japanese Gameshow

Link: Check the making of the Japanese Gameshow
Client: Mitsubishi Motors Europe
Date: 2008
Job: Concept and Art Direction

Mitsubishi Motors Europe

On Your Mark Japanese Gameshow

Together with Merlijn Van Vliet, I developed a crazy interactive Japanese game show, extremely sponsored by Mitsubishi Motors Europe. This interactive game is the ‘viral motor’ of the On Your Mark campaign. We created this campaign to promote the Mitsubishi Lancer Sportback and the new Mitsubishi Colt across Europe. The game show has a spectacular online gaming experience with two games to participate in. The Lancer Loop and the Colt Curling!

Link: Check the making of the Japanese Gameshow

Long Way Home

Link: Watch the film
Client: We Killed Kennedy
Date: 2008
Job: Screenplay and Art Direction

We Killed Kennedy

Long Way Home

WINNER OF THE 48 HOUR FILM PROJECT UTRECHT

Together with Merlijn van Vliet, I did the screenplay for the short movie "Long Way Home, a movie about cocks and coke". Our movie won the first prize for best film in the '48 hour film project' competition at the filmfestival in Utrecht. The film will be screened in New York at the worldwide grand finale of the 48 hour film project.

Link: Watch the film here (youtube)

Horror book: Storm before the silence

Link:
Client: Personal work
Date: 2005
Job: Illustration

Personal work

Horror book: Storm before the silence

Illustration work for a horror book, written by Pieter Paesen. It's a dark story about a lonely, schizophrenic man called Pont. His world is falling apart with murdering his best friend as the sad highlight of the story. The visuals are all handmade with acrylic paint on self-prepared paper, edited in Photoshop.

S.L.O.T.™ Magazine - Berlin Issue

Link: www.wakeupyourphone.com
Client: Sandisk®
Date: 2008
Job: Concept and Art Direction

Sandisk®

S.L.O.T.™ Magazine - Berlin Issue

S.L.O.T.™ Magazine is an online magazine to promote the new SanDisk 8GB Micro SD card. 2 Issues launched so far. The magazine is all about youth culture, media, entertainment and exciting free downloadable mobile content. The latest issue takes you along the streets of Europe's unruly creative capital Berlin. Go get there, it's full of exciting content, games, free downloads and insider tips. Check out this sizzling magazine brought to you by SanDisk at www.wakeupyourphone.com

Link: Go to wakeupyourphone.com

Hello Amsterdam

Link: Hello Amsterdam Showreel
Client: Vodafone
Date: 2008
Job: Concept and Art Direction

Vodafone

Hello Amsterdam

Vodafone moved to Amsterdam and was on the lookout for lot's of new colleagues. So what do you usually do when you're new somewhere? Right, you introduce yourself. That's exactly what Vodafone did with this campaign by saying hello to potential new colleagues and everything that's typically Amsterdam. The very broad crossmedial approach guaranteed that everyone in Amsterdam was greeted at least once a day by Vodafone. It didn't matter if you were stuck in a traffic jam or drinking a beer in a bar, you couldn't miss the fact that Vodafone landed in Amsterdam.

Link: Check out the Vodafone 'Hello Amsterdam' showreel here

S.L.O.T.™ Magazine - L.A. Issue

Link: www.wakeupyourphone.com
Client: Sandisk®
Date: 2008
Job: Concept and Art Direction

Sandisk®

S.L.O.T.™ Magazine - L.A. Issue

S.L.O.T.™ Magazine is an online magazine to promote the new SanDisk 8GB Micro SD card. This is the first of 4 issues, launched every 3 months. The magazine is all about youth culture, media, entertainment and exciting, free downloadable mobile content. Our aim is to offer more and more free downloadable content for your mobile phone in the following issues. Every issue will have a city theme. The current theme is Los Angeles. Therefore we did a video interview with Mc Supernatural, a Digg Trip with The Crystal Method, a L.A. S.L.O.T.™ Spots report and much more. All shot on location in L.A. I see you, in the S.L.O.T.™

Link: Go to wakeupyourphone.com

UP WITH YOUR CAREER?

Link:
Client: SRA
Date: 2007
Job: Concept and Art Direction

SRA

UP WITH YOUR CAREER?

A recruitment campaign for SRA, a Dutch organisation that covers about 370 accountant offices in Holland.
Target: Lure away accountants and tax experts from the larger offices by promising more variation, more responsibilities and a better balance between work and personal life. (Cool detail: We produced a life size plexiglass arrow for this photoshoot). The emergency glass hammer was a premium for those who requested an information pack, in order to break out of their current situation.

UPC INTERNAL ASPIRE CAMPAIGN

Link: www.upc.nl
Client: upc
Date: 2007
Job: Concept and Art Direction

upc

UPC INTERNAL ASPIRE CAMPAIGN

A large intern crossmediale campaign for the introduction of the new vision and identity of UPC, rolled out in 11 European countries. (e.g. The Netherlands, Romania, Ireland, Poland,...) The new vision and brand identity was introduced to all employees at UPC, taking them on a journey via a campaign site. The entire campaign contained a kick-off animation, several stop motion videos made in Tampere Finland, documentaries of succesfull initiatives, an interactive video quiz, a upc song, posters, post-its, an internal training toolkit and many more.

Link: Go to upc.nl

Amore mio

Link:
Client: Personal work
Date: 2007
Job: Artwork

Personal work

Amore mio

Personal illustration made with Bic pen and Photoshop.

EIGEN MENING EERST

Link:
Client: XS4ALL
Date: 2006
Job: Concept and Art Direction

XS4ALL

EIGEN MENING EERST

This initiative, Box it up!, lets young people determine the social agenda themselves, bottom-up, by broaching the one subject that they think is important. We ask them to examine the subject (e.g. justice), their opinion on it (e.g. injustice to asylum seekers) and the form (e.g. audio protest song). By allowing them to choose who the message is aimed at the message acquires an extra direction, force and possibilities for constructive debate. To define and send the individual opinion, XS4ALL supplies a box that is linked to the opinions of others in an online universe. In this way, we give the young people a platform with an audience so that their opinion is also heard. As traffic drivers, we developed crossmediale campaign materials in the form of flash banners, video banners, an MSN tab, a GeenStijl Special, posters (schools and flyposting) and flyers.

THE VENTILATORS

Link: www.vrom.nl
Client: VROM (Ministry of VROM)
Date: 2007
Job: Concept and Art Direction

VROM (Ministry of VROM)

THE VENTILATORS

These extreme ventilation makeover experts were travelling all over Holland to freshen up the in-house climate. The 'viral movie' supported a broad government information campaign.

Via the website THE VENTILATORS you could check out their work methods and decide to send these pro's to your friends' houses.

Link: website

CHILDREN BOOK: WONDERGOEDE ideeen

Link:
Client: Personal work
Date: 2005
Job: Illustration

Personal work

CHILDREN BOOK: WONDERGOEDE ideeen

This children book I made was selected for the 'Prijs van de stad Hasselt', an international contest for children book illustrators, organised by Clavis. (Belgian children book publisher)
I used acrylic paint on cardboard. The story is about a little girl who creates her own exciting, imaginary world, using bra's from adult women, while waiting for her own breasts to grow.

WILDLIFE RESCUE CENTRE

Link: www.natuurhulpcentrum.be
Client: Natuurhulpcentrum vzw
Date: 2005
Job: Concept, photography and Design

Natuurhulpcentrum vzw

WILDLIFE RESCUE CENTRE

I did some random artwork for a wildlife rescue center, a hospital for sick and wounded wild animals. This is a non-profit organisation, so usually there was no budget. Therefore I mostly created my design materials myself. For this cover of a yearbook, I got my camera and took some pictures of the stuffed animals we sell in the center. This way I could visualise our patients without using the same old pictures the center uses for ages.

Link: website

SUPERSTART YOUR HOLIDAY!

Link: www.schiphol.nl
Client: Schiphol
Date: 2006
Job: Concept and Art Direction

Schiphol

SUPERSTART YOUR HOLIDAY!

An online game to promote offers from Reisbureau Schiphol and creating awareness of the variety of services offered at Schiphol. It resulted in a carrousel game, similar to the wheel of fortune, with travels and Schiphol service vouchers as prices.

Link: website

The world of Bic

Link:
Client: Personal work
Date: 2005
Job: Concept, Artwork and Design

Personal work

The world of Bic

Study of the brand Bic, resulted in a brand book about the inspiring world of the famous Bic pen.

Jeugdhuis sumo

Link: www.jeugdhuissumo.be
Client: Jeugdhuis Sumo
Date: 2005
Job: Logo design

Jeugdhuis Sumo

Jeugdhuis sumo

Logo and housestyle for a new youth club in Belgium.

Link: website

recognition of guilt

Link:
Client: Personal work
Date: 2006
Job: Artwork

Personal work

recognition of guilt

Personal painting. Acrylic paint on canvas.

Fritz the fetus

Link:
Client: Personal work
Date: 2004
Job: Illustration

Personal work

Fritz the fetus

Illustration for a book about a fetus called Fritz coming alive at night. It's made with acrylic paint on cardboard and a gentle touch of Photoshop for the bulldozers' headlight. (For sure I don't like lensflare as a tool, this might be even the only time I ever used it in an illustration, but here it worked out pretty well.)