Duyvis: "No fake nuts"
2011
Art Direction, Advertising
Duyvis is all about their authentic nuts. To promote the authenticity of Duyvis nuts, we asked our audience to upload a photo of themselves. In a few simple steps they could pick a groovy hair style and adjust their mouth area. Then they could invite their friends to join them in the ad. The result was a 30 sec TV advert with them and their friends starring in it. The winning advert was actually broadcasted primetime on tv.
- Duyvis is all about their authentic nuts. To promote the authenticity of Duyvis nuts, we asked our audience to upload a photo of themselves. In a few simple steps they could pick a groovy hair style and adjust their mouth area. Then they could invite their friends to join them in the ad. The result was a 30 sec TV advert with them and their friends starring in it. The winning advert was actually broadcasted primetime on tv.
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A small Xmas gift for all our Ben&Jerry's fans. Cow Xmas Balls!
Download, print, cut, fold and pimp your Xmas tree like never before!
Moooh, moooh, moooh Merry Christmas!Art Direction, Advertising, Design2011 -
Create a legendary, epic movie trailer with the Oakheart Trailer Studio.
We created this Facebook campaign to introduce Bacardi Oakheart in The Netherlands and Belgium.
This epic Facebook application turns your most legendary party pics into a spectacular movie trailer.
In a few simple steps, people can select their most legendary party pics, their most legendary friends and their favorite movie trailer style.
The application then processes all this personal data and turns it into a personal, epic movie trailer using state of the art technology such as motion tracking and dynamic flash 3D rendering.
The result can be shared with your friends to show how legendary your nightlife is.
To launch Bacardi Oakheart we created the campaign theme "Fight the Ordinary, Make it Legendary!"
This campaign theme is based on the insight that a night out only turns legendary when you break with habits and do unexpected things.
Besides this Facebook app, we created a commercial tag-on, online advertising and In-store communication.Advertising, Art Direction, Design2011 -
Mixtape Memories is a Facebook campaign, created to increase the Bacardi Facebook fanbase.
Every month we asked an exclusive DJ or band to create an exclusive mixtape for Bacardi. By liking the Bacardi fanpage, fans received exclusive access to the playlist, hosted by 22Tracks.
First to go was "De Jeugd van Tegenwoordig", a well known Dutch hiphop crew.Art Direction, Design, Advertising2011 -
New payoff and visual for SlamFM, a Dutch radio station.Design, Advertising, Art Direction2011 -
The App Book
There’s something about a physical book. There’s something about an online book. Wouldn’t be lovely to combine these two into a most wanted book: the App Book. A physical book mixed with an (I-phone) app that highlights the constant need for innovation to anticipate and respond to the expected challenges and opportunities of the coming 10 years. We called it “The Next 10”.
With inspiring Dutch thinkers - and doers – in a wide range of fields. Like the famous architect Rem Koolhaas and Onno Ruding: former executive director of the International Monetary Fund (IMF). They talk about the business and social themes they believe will be relevant in the next 10 years. And the innovative ways they expect the business community and the world at large to respond to a rapidly changing world. They provide insight into changes that will affect how we live, how we work, how we view the world and how we interact.
The Next Ten itself is an innovative combination of old and new media, with a digital app that interacts with and adds to the written interviews. The App Book has been created in close collaboration with Accenture Netherlands, which this year celebrate its 10th anniversary with its sights set firmly on the future.Art Direction, Advertising, Graphic Design2011 -
To promote Bacardi Dragonberry in the Netherlands Fitzroy Amsterdam created a real time video mapping concept. Visitors of a café nearby ‘Het Witte Huis’, a momumental building in the centre of Rotterdam, were photographed. These photos were sent directly to a projector, which imaged a giant dragon spitting the photos in real time on to the building façade. For as far we know, it’s the first real time video mapping concept in the world.Art Direction, Projection Mapping, Advertising2011 -
The Hyundai Veloster is a remarkable car. It has one door on the left side, and 2 doors on the right. Hyundai asked us to create a television ad. Since the design doesn't have a clear feature, we decided to use safety as our main theme.
The commercial was meant to air on Dutch television, but unfortunately not approved by the Hyundai board.
Creative Director: Jur Baart
Art Director: Wouter Vanhaeren & TjerkJan Oord
Copywriter: Merlijn van Vliet
Director: Tom Rijpert
Other credits: Jelani Isaacs, Nazli Parlayan, Guido Kooiman, Bucko Arends, Mick van Dantzig, Jorrit Kleijnen, Yorick CosterAdvertising, Art Direction, Film2011 -
With 'Make a Status Update in 3D', Bacardi wants to anticipate to the digitization of our social life.
Why are people sharing their lives online, whilst it's much more fun to do this in real life with your friends?
With this campaign, we challenge visitors in catering outlets throughout the Netherlands, to write their status updates on a physical 'status bar'. It's just like you do it on Facebook, but now for real.
Every visitor, and his or her friends, are then photographed in 3D with their status update.
The 3D image is then printed on the spot by our Bacardi team, and with it, the visitor and his or her photo-friends receive a discount on a Bacardi cocktail.
We also upload the 3D footage to the Bacardi Fanpage on Facebook, so people can share their status update with their friends once they are sober again. Bacardi is the first brand using 3D technology at such a large scale in a campaign. We even printed all our instore materials in 3D. (menus, posters, narrowcasting,…)
Oh, of course you can't see 3D without special glasses. So on every location, our 3D promo team hands out custom designed 3D glasses.
'Make a Status Update in 3D' is the kick off for a global repositioning campaign in which Bacardi claims togetherness. (Watch the commercial below)Art Direction, Concept2011 -
We created a online test to find out how much you’re in need of holiday by measuring your stress level. The test is part of a larger campaign, where people can double their booked holiday. (This part is created by Doom & Dickson)
The test is based on voice analyses, but has a keyboard alternative.
To make the test as accurate as possible, we used open source voice analyses software to indicate signs of stress.
After activating your microphone (webcam), the visitor has to name a series of holiday items out loud. This input is then analyzed to create a custom stress result. Each result has a specific holiday advice. A low stress factor can be reduced with a long weekend away, but an extremely high stress factor will take you 28 days to recover.
To create an extra artificial atmosphere, we used a unique voice-over. For the first time in history, as far as we know that is, the Google Translate voice is starring in an online campaign. It makes everything a little weird, but it adds up to the total experience.
After the test you can compare your result with the rest of Holland. E.g.: At this moment, the average stress factor of Holland is ‘Rather High’ (14 days of holiday)
We also launched the test on Hyves, with a slightly altered version.
Here you can compare your result with the results of your friends.Advertising, Art Direction, Web Design2011 -
In a world where the social power of smartphones seems unstoppable, Hi wants to be on the front row of the social battlefield. Therefore they launched a 360 campaign to focus on the social strength of it's services.
The campaign launched with a striking commercial, where we could see 3 friends posting every (awkward) detail of a wild night out on Facebook, using their smartphones. (Think The Hangover meets advertising)
We created the concept for an entertaining tool that generated interesting, accurate insights into the Facebook behavior of our target audience. Enter "Hi Facebook Facts".
Within 6 weeks, Hi gained more then 50.000 fans on their Facebook fanpage, becoming the biggest Dutch brand on Facebook. And the number of fans is still growing...Advertising2011 -
An interactive fairground claw machine with different prizes each day. With this project, we faced quite some technical challenges that had to be overcome. Combining dynamic prizes, 3d film sequences and interactive flash controls for a seamless experience. The online work was part of cross media campaign which included a live tour of a giant 15ft working mechanical version of the grabber.Web Design, Advertising, Game Design2011 -
This summer Hi offers some jaw droppingly accessible deals. So accessible infact, that its introducing all kinds’a people to the Hi Society... Not necessarily the ‘cool’ kind.
52 year old Dave(the DJ) is one of those... “awkward” kinds. (Watch the TVC here: http://preview.hi.nl)
With Dave, Red Urban created a personalized videoclip on Hyves. In this clip, Dave tries very, very hard to convince the viewer to become friends with him on Hyves. In a way only a lonely self delusional 52 year old wannabe Dj can. Next level!Advertising, Art Direction, Web Design2011 -
Cup-a-Soup is the power drink for hard working people. In the latest campaign, Cup-a-Soup makes everyone a manager. Hair manager, street manager, lunch manager, etc... To promote this campaign, we created a fun, addictive online game. We admit, it looks very similar to Doodlejump, but let's forget about that detail now...
In the game you have to try to get as high as possible. But beware of dangers like stress, the flu, angry bosses, deadlines and dips. To boost your energy, you have to catch the Cup-a-Soup mugs.
The game was first launched on Hyves.nl. Later, Red Urban created an iPhone and iPad app.Advertising, Game Design, Art Direction2011 -
What does the future hold for you? Will you become the new Leonardo Da Vinci? Or perhaps the next Steve Jobs? Find out with the InHolland Future Scanner! Are you blessed with a practical brain? Or are you the proud owner of a social brain? The future scanner will reveal your future to you using Hyper secret brain imaging technology, anthropological gnome mapping and... your webcam. But be warned, to realize your future, the right education is paramount… Find out how with the InHolland Study Wizard...
- 650.000 futures were foretold
- The Future Scanner was forwarded a shocking 1,3 million times
- The results were shared over 70.000 times on Hyves and Twitter
- 80.000 students voluntarily requested the InHolland study wizard
- The campaign exceeded the targets by a whopping 11 times... That’s a staggering increase of 1100%.Art Direction, Web Design, Advertising2011 -
Lay's is hunting for a new flavour. And for once, the Dutch can decide what flavour it will be. The campaign ran in the UK before ('Do us a flavour') and needed a Dutch twist.
The campaign was hosted on Lays.nl, RTL.nl, Hyves*, Facebook and Twitter.
More then 700.000 flavour suggestions were uploaded by Dutch Lay's lovers. In October 2010, 3 finalists will be chosen by the Lay's jury. From there, a massive battle will emerge between the 3 finalists.
The owner of the winning flavour wins ?25.000 + 1% of the turnover. buon appetito!
*With 10 million members, Hyves is the largest Dutch social network in Holland. They have about 6,6 billion pageviews each month and are still way ahead of Facebook in The Netherlands.Advertising, Art Direction2010 -
Imagine loosing your phone. Not only you lost your precious, expensive device, but probably worse, you lost all your phone contacts as well?
Therefore Hi introduced the Hi Phonebook service, an online backup of your contacts. With this backup, you'll never loose your friends when losing your phone. We were asked to create online awareness for this service. Our solution: let people experience the panic of loosing all their friends in a blink of an eye. Enter the Pokkie Foetsie Prank, the first prank on Hyves*, ever...
On Hyves*, people could prank their friends by making them think all their Hyves friends were being deleted from their profile. After the panic we explained the similarity of loosing your phone and pointed out the benefits of the Hi Phonebook service. Once pranked, we invited the victims to prank their own friends.
Results: 680.000 pranked Hyvers and forwarded more then 3.000.000 times to an average of 23 friends per person.
Concept together with www.merlijnvanvliet.com
This campaign is awarded with a Silver Spin Award, 2 SAN Accents and a Silver Esprix (2010)
*With 10 million members, Hyves is the largest Dutch social network in Holland. They have about 6,6 billion pageviews each month and are still way ahead of Facebook in The Netherlands.Advertising, Art Direction2010 -
Viral campaign to promote the great deal of second hand textbooks on Bol.com, the biggest media store in the Netherlands. A student called Egbert Knotnerus, was introduced by Etcetera, our below the line agency.
Egbert started a self made (amateur) advertising campaign to sell his own second hand textbooks. On Hyves*, he introduced the 'Egbert Screenwash', made by Egbert himself. Hyvers could send one of his sexy screenwashers to their friends to clean their Hyves page screen, which also happens to be the window of Egberts' online textbook shop.
More then 1 million people had their screen washed and about 5 million Hyvers received a screenwash invitation. (98% viral traffic)
Awarded with a Golden Esprix (2010)
*With 10 million members, Hyves is the largest Dutch social network in Holland. They have about 6,6 billion pageviews each month and are still way ahead of Facebook in The Netherlands.Advertising, Art Direction2010 -
On www.hicasting.nl, Hi customers can sign up to become one of the new faces of the Hi Society. Every model you see on Hi posters and billboards are real customers and members of the Hi Society. And every year again, Hi looks for new campaign blood.
How does the Hi Casting work?
Hi clients upload their best portrait on www.hicasting.nl. Within 24h, we manually create a branded Hi poster with the portraits. Participants can share this unique poster on Facebook, Twitter and Hyves and ask friends to vote for them. Those 50 candidates who received the most votes are invited for a professional photo shoot. The photographs and videos of the shoot will be published on www.hicasting.nl and everyone can vote on their favorite models.
The 5 finalists with the most votes and the best jury reviews are the winners. These 5 winners become the new faces of the Hi Society.
Find out more on www.hicasting.nlArt Direction, Advertising2011 -
I'm new in the photography arena. So I'm experimenting and playing to learn. I know I'm not there yet, but it has been an interesting road so far...Photography2010 -
Aviko asked us to to create a more interesting way to show case their product range. So we created a digital Keppel, the hometown of Aviko goodness. We set out the first outlines for a developing platform. In need for some good potato related inspiration? This is your new fancy hangout.Art Direction, Advertising2011 -
Lay's Join the Picnic was an interactive game at Hyves.nl*.
In 60 seconds, you had to find your Hyves friends in the park. If you managed, you were entitled to win one of the 4000 XXL Lay's Picnic Blankets or tickets for Picnic in the Park, including a meet and greet with Gabriella Cilmi & Novastar.
The Join the Picnic campaign included:
- A few million URL's on all chipsbags of Lay?s chips
- Television Commercials with a tag on call to action to play the online game
- P.O.S.
- online advertising on Hyves and MSN
- A standalone version of the Hyves game at Lays.nl
*With 10 million members, Hyves is the largest Dutch social network in Holland. They have about 6,6 billion pageviews each month and are still way ahead of Facebook in The Netherlands.Art Direction, Advertising, Game Design2010 -
Win a new Mitsubishi delivered ON YOUR MARK!
We asked people to mark a landing zone in their country of residence on www.onyourmark.eu, using a digital map. After leaving their personal data and e-mail address they were already in a competition to win an all-new Mitsubishi. By uploading a photo or video, people had the chance to win extra prizes for ?most creative mark?. The campaign was rolled out in 12 European countries.
The Mitsubishi On Your Mark campaign was closed with a grand finale. It ended with a one pan-European delivery event across Europe. We delivered 34 cars on different locations in Europe. Helicopters circled above the European countries to drop a brand new car. Trucks with new Mitsubishi's drove across the continent. People could follow the event live via the onyourmark.eu website. The lucky ones received their new Mitsubishi right on their mark! On the picture above you can see the delivery of a Lancer Sportback on the mark of a Dutch winner.Art Direction, Advertising, Game Design2010 -
Vodafone moved to Amsterdam and was on the lookout for lot's of new colleagues. So what do you usually do when you're new somewhere? Right, you introduce yourself. That's exactly what Vodafone did with this campaign by saying hello to potential new colleagues and everything that's typically Amsterdam.
The very broad crossmedial approach guaranteed that everyone in Amsterdam was greeted at least once a day by Vodafone. It didn't matter if you were stuck in a traffic jam or drinking a beer in a bar, you couldn't miss the fact that Vodafone landed in Amsterdam.Advertising, Art Direction2010 -
S.L.O.T.™ Magazine was an online magazine to promote the new SanDisk 8GB Micro SD card. 2 Issues were published online. The magazine was all about youth culture, media, entertainment and exciting free downloadable mobile content.
The latest issue took us along the streets of Europe's unruly creative capital Berlin. it was full of exciting content, games, free downloads and insider tips.Art Direction, Advertising, Publishing2010 -
S.L.O.T.™ Magazine is an online magazine to promote the new SanDisk 8GB Micro SD card.
This was the first of 2 issues. The magazine is all about youth culture, media, entertainment and exciting, free downloadable mobile content. Our aim was to offer more and more free downloadable content for your mobile phone in the following issues. This issues theme is Los Angeles. We did a video interview with Mc Supernatural, a Digg Trip with The Crystal Method, a L.A. S.L.O.T.™ Spots report and much more. All shot on location in L.A.Advertising, Art Direction, Publishing2010 -
Winner of the '48 hour film project' Utrecht (Holland)
Together with my partner, Merlijn van Vliet, I did the screenplay for the short movie "Long Way Home, a movie about cocks and coke". Our movie won the first prize for best film in the '48 hour film project' competition at the filmfestival in Utrecht. The film was screened in New York at the worldwide grand finale of the 48 hour film project.Film, Screenwriting2010 -
Illustration work for a horror book, written by Pieter Paesen.
It's a dark story about a lonely, schizophrenic man called Pont. His world is falling apart with murdering his best friend as the sad highlight of the story. The visuals are all handmade with acrylic paint on self-prepared paper, edited in Photoshop.Illustration, Painting, Design2010 -
This children book I made was selected for the 'Prijs van de stad Hasselt', an international contest for children book illustrators, organised by Clavis. (Belgian children book publisher)
I used acrylic paint on cardboard. The story is about a little girl who creates her own exciting, imaginary world, using bra's from adult women, while waiting for her own breasts to grow.Illustration, Painting2010
